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The Daily Mail and The Mail on Sunday are two of the UK's leading national newspapers. This means we can offer you access to one of the most responsive audiences of any media.
To see how we compare to other media please click here and we will get back to you within 24 hours. This will enable you to see how many more people you can reach via the Daily Mail and The Mail on Sunday.
Target:Monday to Saturday
Population: 4,853 (000)
CIRCULATION 2,198,983
READERSHIP 4,853,000
SOCIAL CLASS
| AB | 1,522,000 | 11.52% |
| ABC1 | 3,201,000 | 11.53% |
| C1 | 1,679,000 | 11.55% |
| C2 | 927,000 | 8.92% |
| DE | 725,000 | 6.34% |
AGE BREAKDOWN
| 15-24 | 324,000 | 4.05% |
| 25-34 | 334,000 | 4.28% |
| 35-44 | 547,000 | 6.24% |
| 45-54 | 850,000 | 10.51% |
| 55-64 | 1,083,000 | 15.26% |
| 65+ | 1,714,000 | 17.42% |
MALE/FEMALE READERSHIP SPLIT
| Female | 2,488,000 | 9.79% |
| Male | 2,365,000 | 9.78% |
ISBA REGION READERSHIP
| ISBA Region | Readership |
| Border | 37,000 |
| Central Scotland | 232,000 |
| East | 447,000 |
| London | 1,041,000 |
| Midlands | 725,000 |
| North-East | 154,000 |
| North Scotland | 79,000 |
| North-West | 481,000 |
| South | 638,000 |
| South-West | 195,000 |
| Wales - West - Meridian West | 430,000 |
| Yorkshire | 393,000 |
Source: ABC January – June 2009. Saturday circulation is a publishers' estimate. NRS January – June 2009.
Target: Daily Mail Saturday
Population: 5,848 (000)
CIRCULATION 2,955,000
READERSHIP 5,848,000
SOCIAL CLASS
| AB | 1,802,000 |
13.64 % |
| ABC1 | 3,797,000 | 13.68% |
| C1 | 1,995,000 | 13.72% |
| C2 | 1,188,000 | 11.43% |
| DE | 863,000 | 7.54% |
AGE BREAKDOWN
| 15-24 | 460,000 |
5.75% |
| 25-34 | 378,000 | 4.85% |
| 35-44 | 680,000 | 7.75% |
| 45-54 | 1,003,000 |
12.4% |
| 55-64 | 1,247,000 |
17.57% |
| 65+ | 2,080,000 | 21.14% |
MALE/FEMALE READERSHIP SPLIT
| Female | 3,024,000 | 11.89% |
| Male | 2,824,000 | 11.68% |
ISBA REGION READERSHIP
| ISBA Region | Readership |
| Border | 44,000 |
| Central Scotland | 265,000 |
| East | 577,000 |
| London | 1,166,000 |
| Midlands | 886,000 |
| North-East | 213,000 |
| North Scotland | 95,000 |
| North-West | 664,000 |
| South | 689,000 |
| South-West | 261,000 |
| Wales - West - Meridian West | 494,000 |
| Yorkshire | 494,000 |
Source: ABC January – June 2009. Saturday circulation is a publishers' estimate. NRS January – June 2009.
Target: The Mail on Sunday
Population: 5,481 (000)
CIRCULATION 2,099,896
READERSHIP 5,481,000
SOCIAL CLASS
| AB | 1,723,000 |
13.04 % |
| ABC1 | 3,693,000 |
13.31 % |
| C1 | 1,970,000 |
13.55 % |
| C2 | 1,088,000 |
10.47 % |
| DE | 700,000 | 6.12% |
AGE BREAKDOWN
| 15-24 | 564,000 |
7.05% |
| 25-34 | 527,000 |
6.76% |
| 35-44 | 800,000 |
9.12% |
| 45-54 | 1,021,000 |
12.63% |
| 55-64 | 1,125,000 |
15.85% |
| 65+ | 1,445,000 | 14.69% |
MALE/FEMALE READERSHIP SPLIT
| Female | 2,818,000 | 11.08% |
| Male | 2,663,000 | 11.02% |
ISBA REGION READERSHIP
| ISBA Region | Readership |
| Border | 23,000 |
| Central Scotland | 195,000 |
| East | 504,000 |
| London | 1,248,000 |
| Midlands | 859,000 |
| North-East | 204,000 |
| North Scotland | 68,000 |
| North-West | 587,000 |
| South | 626,000 |
| South-West | 218,000 |
| Wales - West - Meridian West | 500,000 |
| Yorkshire | 449,000 |
Source: ABC January – June 2009. Saturday circulation is a publishers' estimate. NRS January – June 2009.
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