Good Health
- The health pages of the Scottish Daily Mail deliver the ideal platform for your health advertising.
- 262,000 Scots, the highest figure compared to any other quality newspaper during the week.
- 145,000 readers fall into the affluent ABC1 category, meaning they have the money and interest in your product. Put into context, this is more are more than The Herald, Scotsman and Press & Journal.
Good Health appears every Tuesday in the Daily Mail and is accompanied by an expert editorial platform. Widely regarded as the number one source for health advice for the medical profession and general public, Good Health is supported with commentry by renowned experts.
WHY ADVERTISE?
- The Scottish Daily Mail reaches a diverse audience: 145,000 readers are ABC1s with an additional 116,000 C2DEs. The paper is read by 124,000 men and 138,000 women. In terms of age, 81,000 readers are aged up to 45 years, 48,000 are aged 45 - 54 years and 160,000 are aged 55+. This demonstrates we have the right demographics regardless of your health product.
- Our readers are also hard to reach via other newspapers. By not advertising, you are missing an opportunity to reach 205,000 adults who do not read The Herald, Glasgow Evening Times, Scotsman, Aberdeen Press & Journal or the Dundee Courier.
CLICK HERE - FACTS EXPOSED GOOD HEALTH
Sources: NRS Oct'10-Sept'11
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