Motors

Saturday is the highest circulating and most read edition of the Scottish Daily Mail, and includes the long standing Motors section.
Circulation exceeds 150,000, which is up +4% year on year, against a market down by over -20%. This is a result of our constant brand promotion and the recognition that the Scottish Daily Mail delivers news and views important to Scots.
The Scottish Daily Mail is read 323,000 Scots, delivering a superb marketplace to a relevant audience.
209,000 Scottish Daily Mail readers own a car, which is more than any other daily quality or mid market newspaper in Scotland.

WHY ADVERTISE?

Our readers have the income to purchase your car. 207,000 readers are ABC1 adults, with 110,000 falling into the AB social demographic. Both figures are unrivalled by any other daily quality newspaper in Scotland.

Sources: NRS January - June 2010, Publisher's estimate, ABC January - June 2010, TGI January - December 2009.

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