Overseas Travel
- Overseas Travel appears every day in the Daily Mail, with special editorial appearing on a Wednesday and Saturday in the Scottish edition.
- Within Scotland the Daily Mail has a massive readership of 318,000 meaning that Mail Classified is one of the top platforms for advertising.
- 55% of our Scottish readership falls into the ABC1 demographic.
- In context, our figures outweigh those of The Herald, Scotsman and Press & Journal.
Overseas Travel is Scotland's number one travel solution, delivering an affluent and travel savvy audience. Our marketplace is one of the largest in national press. Having such a sought after marketplace benefits adevrtisers and readers alike.
WHY ADVERTISE?
- Our readers account for 10% of all Scottish overseas holiday makers, no other mid-market or quality title is able to offer this reach of audience.
- We regularly publish features within our travel pages; the editorial content acts to inspire our readers and benefit our advertisers.
CLICK HERE - FACTS EXPOSED OVERSEAS TRAVEL
Sources: TGI GB 2012 Q1 (October 2010 - September 2011)
CONTINENTS
Egypt
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Africa
- Africa is a hugely popular destination with our readers - they account for almost 25% of all holiday makers to the continent.
- Scottish Daily Mail readers are 155 times more likely to visit Africa than your average Scottish newspaper reader.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Benelux
- Scottish Daily Mail readers account for just over 1 in 5 of all holiday makers to the region, accounting for more visitors to the region than any other mid-market or quality press title.
- Our readers also index quite highly when it comes to holidaying to the Benelux region.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Cyprus
- 4,000 have holidayed to Cyprus in the last year - this equates to 1 in 10 of all holidays to Cyprus taken by the Scottish public.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Italy
- Last year, 20% of all Scottish holiday makers to Italy were Scottish Daily Mail readers.
- No other Scottish title offers coverage of this magnitude.
Source: TGI GB 2012 Q1 (October 2010 - September 2011).
Spain
- Of all the European destinations, Spain is the most popular amongst our Scottish readers.
- 73,000 readers holidayed to Spain in the last year - more than any other newspaper in Scotland.
Source: TGI GB 2012 Q1 (October 2010 - September 2011).
Europe
- With mainland Europe being so close, it's no surprise that it remains one of the most popular destinations with our Scottish readers.
- During the past twelve months 151,000 Scottish Daily Mail readers have holidayed to Europe.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
HOLIDAY TYPES
Types of Holiday
Whether you sell cruises or backpacking tours around Thailand, the Scottish Daily Mail can help you sell more holidays. Our classified marketplace is the largest of any newspaper, ensuring you will be advertising in a vibrant, attractive and sought after section.
Every Wednesday and Saturday we carry pages & pages of Overseas Travel advertising which helps our Scottish readers plan their holidays. If you do not advertise, you will miss out on showcasing your latest deals to a large and responsive marketplace.
Mail readers love to travel and take more overseas holidays and flights than the readers of any other Scottish newspaper. Given the right destination, our readers will respond to advertising in the Scottish Daily Mail - that is why we are the market leader.
Our Classified section carries more advertising than other nationals, featuring up to 30 pages every Saturday and advertising throughout the rest of the week.
Beach/Resort
Source: TGI GB 2012 Q1 (October 2010 - September 2011).
City Breaks
- Scottish Daily Mail readers love to explore and discover new cities!
- 50,000 readers have enjoyed a city break in the last year.
Source: TGI GB 2012 Q1 (October 2010 - September 2011).
Lakes & Mountains
- Lakes and mountains are a popular holiday choice for Scottish Daily Mail readers.
- The tranquillity, the natural beauty, the fresh air, whatever it may be, 16,000 Scottish Daily Mail readers enjoyed a holiday in the lakes and mountains last year.
Source: TGI GB 2012 Q1 (October 2010 - September 2011).
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