Overseas Travel
- The Mail on Sunday Overseas Travel classifieds have a very responsive audience. 1 in 10 Mail on Sunday readers have responded to an Overseas Travel advert in their newspaper. This equates to 455,000 readers, the highest response level of all the national Sunday titles.
- During the past 12 months Mail on Sunday readers have taken a total of 5.3 million holidays/short breaks abroad - no other Sunday title's readers take this many holidays.
- Mail on Sunday readers account for the highest spend of all the national Sunday newspapers on overseas travel, over £5.5billion.
HOW CAN WE HELP YOU?
- The largest classified travel marketplace of any national Sunday newspaper
- An audience of 3.2 million adults who are interested in the travel section of their favourite Sunday newspaper, The Mail on Sunday.
- Advertise your destination on a day where the big purchasing decisons are discussed and made
- Regular editorial features on specific destinations and holiday types ensuring you can take the opportunity to advertise alongside relevant and targeted editorial.
Want to find out more, email our Travel team to find out how you can easily reach 4.8 million adults.
To see how we compare to other newspapers have a look at our Overseas Travel Facts Exposed.
To advetise, please call or email:
London - 020 7938 6767
Glasgow - 0141 225 3300
classified.marketing@mailnewspapers.co.uk
Source: NRS July 2010 - June 2011, TGI July 2010 - June 2011
CONTINENTS
Africa
Egypt
Egypt
- 95,000 Mail on Sunday readers visited Egypt in the last 12 months, more than any other Sunday title.
- 59% of Mail readers save specifically for regular holidays.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Morocco & Tunisia
Morocco & Tunisia
- 69,000 Mail on Sunday readers visited Morocco or Tunisia on a holiday or short break last year - that's more readers than the Sunday Express and Sunday Telegraph combined.
- Over a third of Mail readers openly admit that they will spendmore than they intend to when booking a holiday.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Other Africa
Other Africa
- 89,000 Mail on Sunday readers visited Africa (excluding Egypt, Morocco and Tunisia) last year, more than any other national newspaper.
- 76% of Mail readers say it is important to have at least one holiday a year.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Africa
- Mail on Sunday readers took 235,000 holidays to Africa in the last 12 months. This means our readers took more holidays to Africa than those of The Sunday Times and The Sunday Telegraph.
- 57% of Mail readers view holidays as a 'necessary' spend.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Asia
China
China
- The Mail on Sunday has 16,000 readers who visited China/Hong Kong last year, more than the Sunday Telegraph, The Observer or the Sunday Express.
- 23% of Mail readers intend to spend more than £2,500 on holidays and short breaks in 2012.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
India
India
- 40,000 Mail on Sunday readers visited India last year and are 42% more likely to visit this country than the average UK adult.
- On average, Mail readers intend to take 2 holidays abroad in 2012.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Japan and Korea
Japan and Korea
- Mail on Sunday readers spend more on their holidays. 735,000 Mail on Sunday readers spent over £2,500 on a holiday or short break.
- 42% of Mail readers say they turn to newspapers for guidance and help when choosing a holiday, more than comparison websites (20% and online review sites (27%).
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Middle East
Middle East
- 86,000 Mail readers visited the Middle East on a holiday or short break last year, more than any other national newspaper titles.
- 45% of Mail readers recall taking action as a result of seeing an advert in the Mail's newspapers.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Southeast Asia
Southeast Asia
- 89,000 Mail on Sunday readers visited Malaysia/Singapore/Thailand last year, more than any other national newspaper titles.
- Advertising in newspapers works. 7 out of 10 people agree that advertising in newspapers gives them ideas about holidays.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Other Asia
Other Asia
- 28,000 Mail on Sunday readers visited Asia (excluding Japan/Korea, Malaysia/Singapore/Thailand, China/Hong Kon, India and the Middle East) more than both The Observer and The Sunday Telegraph.
- One in four visited a website as result of seeing an advert in Mail newspapers.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Asia
- 84,000 Mail on Sunday readers visited Asia on a holiday or short break last year, more than the readers of the Sunday Telegraph, Sunday Express, Independent on Sunday and The Observer.
- Mail readers intend to spend a total of £20.7bn on holidays tin 2012, 55% of this will be on holidays abroad.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Australasia
Australasia
- 77,000 Mail on Sunday readers visited Australia or New Zealand last year, more than any other national newspaper.
- 1 in 3 Mail readers booked or considered boking a holiday as a result of seeing an advert in their newspaper.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Central & North America
California
California
- 44,000 Mail on Sunday readers visited California last year, more than any other Sunday title.
- 1 in 5 people who travel to California read Mail newspapers. We have the market, the readers and the platform...
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Florida
Florida
- 122,000 mail readers visited Florida last year. No other newspaper group has this reach.
- 1 in 5 Mail readers are considering a holiday to the USA in 2012.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Mexico & Central America
Mexico & Central America
- 42,000 Mail readers visited Mexico & Central America on holiday last year, more than any other national newspaper titels.
- Over the course of the last year Mail on Sunday readers have accounted for 16% of all people that have flown to Mexico.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
West Indies/Caribbean
West Indies/Caribbean
- The West Indies/Caribbean are more popular with Mail readers than the readers of any other newspapers. 155,000 Mail on Sunday readers visited this destination last year, second only to the Daily Mail and nearly 60,00 more than our nearest rival, The Sun.
- 53% of Mail readers are planning on booking a 'relaxing in the sun' holiday.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Central & North America
- No other Sunday newspaper is able to offer the amount of readers that we can who have travelled to Central and North America over the past 12 months. 424,000 Mail on Sunday readers visited Central & North America last year.
- 1 in 4 Mail readers talked to others about, or recommended, a holiday as a result of seeing an advert in their newspaper.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Europe (North)
Austria & Switzerland
Austria & Switzerland
- 69,000 Mail readers visited Austria or Switzerland last year, more than The Sun, Telegraph, Mirror and Guardian newspaper groups.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Belgium, Holland & Luxembourg
Belgium, Holland & Luxembourg
- 189,000 Mail readers the Benelux countries last year, more than any other newspaper group.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Central & Eastern Europe
Central & Eastern Europe
- 106,000 Mail readers visited Central and Eastern Europe on holiday last year, more than the Telegraph, Guardian and Express newspaper groups.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
France
France
- Mail readers love France. In fact, 1 in 5 of all holidays to France are made by Mail readers. No other newspaper group can match this reach of over 720,000 visitors to France.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Germany
Germany
- 221,000 Mail readers visited Germany on a holiday or short break last year. That's 1 in 5 of all holidays to Germany and more than any other newspaper group.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Other Europe
Other Europe
- Mail readers do not just choose to visit the usual European destinations. In fact, more Mail readers visit 'Other' European destinations than the readers of any other newsopaper group.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
.
Europe
- Last year 1.9 million Mail on Sunday readers holidayed in Europe, second only to the Daily Mail.
- 23& of Mail consumers are planning to take mor holidays abroad in 2012.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
Europe (South)
Cyprus
Cyprus
- 186,000 Mail readers visited Cyprus on a holiday or short break last year. No other newspaper group has this kind of reach.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Greece
Greece
- 244,000 Mail on Sunday readers visited Greece last year. This is more than any other national newspaper.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Italy
Italy
- The mail has more readers who visited Italy last year than the readers of any other newspaper group. In fact, 1 in 5 of all trips to Itlay were taken by mail readers, a massive 306,000 adults.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Malta
Malta
- Over a 1/4 of all holidays to Malta are taken by Mail readers, more than any other newspaper group..
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Portugal/Madeira
Portugal/Madeira
- 184,000 Mail on Sunday readers visited Portugal or Madeira last year. This is second only to the Daily Mail.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Spain
Spain
- 1.1m Mail readers visited Spain last year. Thats 1 in 5 of all visits to Spain and more than any other newsaper group.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Europe
- Last year 1.9 million Mail on Sunday readers holidayed in Europe, second only to the Daily Mail.
- 23& of Mail consumers are planning to take mor holidays abroad in 2012.
Source: TGI GB 2012 Q1 (October 2010 - September 2011), IPSOS 2011
South America
South America
- Mail Newspapers have more readers who visited South America last year than the readers of any other quality or midmarket newspaper.
- In the last 12 months, 47,000 Mail Newspaper readers have been to South America on holiday. That's more than 1 in 5 of all visits to the continent.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
HOLIDAY TYPES
Types of Holiday
Mail newspaper readers like to try new things, 2.7 million of them look to go somwhere different on holiday each time round. They also have an adventurous spirit as 1.8 million of them like to holiday off the beaten track.
The Mail on Sunday has the market, the readers and the platform for your overseas travel advertising.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Beach & Resort Holidays
- Mail readers took 2.1 million beach-resort holidays over the past 12 months. This figure is over more than any other newspaper group.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
City Breaks
- City breaks are an extremely popular holiday choice for our readers. From Amsterdam to Zurich, our readers visit a variety of destinations. In the past year, 1.2m Mail readers have taken a city break abroad.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Cruising
- If you advertise cruises, then The Mail on Sunday should be on your radar. The Daily Mail and The Mail on Sunday carry more cruising advertising than any other newspaper. Every Sunday you will find a wide range of companies, from the biggest names down to the smaller, specialised operators, advertising their latest offers to readers.
- In fact, 1 in 5 people who have taken a cruise are Mail on Sunday readers, with 261,000 of our readers doing so last year alone.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Lakes & Mountains
- 520,000 Mail readers have taken a holiday to lakes and mountains in the last 12 months, more than any other newspaper group.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Safari
- 21,000 Mail on Sunday readers went on safari last year, a higher figure than for any other national Sunday newpaper and second only to the Daily Mail.
Source: TGI GB 2012 Q1 (October 2010 - September 2011)
Skiing & Winter Sports
- Mail readers have spent almost £200m on Ski holidays over the last 12 months, this accounts for 1/6th of the total market spend.
- We offer the best reach of the 35 - 64 ski audience across both the daily and Sunday markets, 44,000 (13%) and 74,000 (21%) respectively.
- A combined advertising push would allow for an audience coverage of 24%, reaching 1 in 4 adults in this demographic.
- Winter Sports feature highly on our readers likes and interests, 696,000 Mail readers like to keep abreast of active winter holiday news and articles.
- Whether you advertise alongside a feature in the Daily Mail or The Mail on Sunday we offer the highest audience of interested winter sports enthusiasts in national press. With the Daily Mail you will reach 517,000, and 450,000 with The Mail on Sunday.
Source: TGI GB 2011 Q2 (January 10 - December 10).
Feedback
Clients consistently receive a good response when placing ads in the Mail and over the years it has ... Will Gale, Inventive Marketing Solutions
PTG Ltd more
PTG Ltd more
Clients consistently receive a good response when placing ads in the Mail and over the years it has proven itself to be one of the best performing titles in todays competitive market for advertisers.
We are new to the Daily Mail and The Mail on Sunday but are already very pleased with the response r... Scott Anderson, General Manager
The Luxury Cruise Company more
The Luxury Cruise Company more
We are new to the Daily Mail and The Mail on Sunday but are already very pleased with the response rate. The adverts could have produced almost 40 bookings had we not sold out one of our cruises. The Sunday edition certainly had longevity with calls coming in up to three days after the advert had been published. We will definitely be using Mail Classified again.
We upsized one of our ads which was placed alongside an Orlando feature in the Mail on Sunday, and w... Philippa Westwood, Marketing Manager
America As You Like It more
America As You Like It more
We upsized one of our ads which was placed alongside an Orlando feature in the Mail on Sunday, and we are extremely pleased with the results - we received a significant increase in enquiries.
It is too early to tell how many have turned into bookings, but we will monitor this in due course. In the meantime, we will continue to place our regular ads in the Mail titles, and we are looking forward to appearing alongside the next Orlando feature on Saturday!
Due to the continued growth and competition of the Cruise market Lateral Advertising and TUI UK took... Alex Giles, Managing Director - Lateral Advertising Agency
TUI UK more
TUI UK more
Due to the continued growth and competition of the Cruise market Lateral Advertising and TUI UK took the brave decision to move their main bulk of Cruise advertising away from the traditional upmarket media in April 2010 and run with press titles including The Mail On Sunday. From the end of April 2010 to April 2011 we have seen a 10% year on year growth in call volumes, 9% year on year growth in conversion rates and a good surge of Internet driven enquiries.
Plans for 2012 now include again The Mail On Sunday. Coupled with the professionalism of the Associated Newspapers sales team and their page planners department – I have no hesitation in wholly endorsing the TMOS brand.
Just a quick note to say how satisfied we are with the impact of our advertisement in The Mail on Su... David Sladdin, Director
G.J. Sladdin & Co Ltd more
G.J. Sladdin & Co Ltd more
Just a quick note to say how satisfied we are with the impact of our advertisement in The Mail on Sunday. The advert generates a huge response, far better than we have experienced in other national titles.The Mail on Sunday campaign has been very beneficial for our company which is enhanced by the friendly and efficient sales team, in particular Lindsay Nelson.
Our continuing commitment to the advert reflects the quality of, not only our product, but the exposure to the wider audience that The Mail on Sunday brings.
Thanks for all your help and support.
Advertising enquiry
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