Channel Islands

• The Mail on Sunday readers are prolific visitors to the Channel Islands. More of our readers visited this UK destination on holiday than the readers of any other national Sunday newspaper.
• Our readers are 114 times more likely to have visited the Channel Islands than the average UK adult.
• The Mail on Sunday is market leader for advertisers choosing to showcase their destination. 20% of all ads promoting hotels and accomodation in this region were featured in The Mail on Sunday.

Source: TGI October 2010 - September 2011. NMR January 2010 - December 2011.

East Anglia

Mail Newspapers can offer East Anglian advertisers the opportunity of reaching the number one national newspaper audience for holidays and short breaks to East Anglian.

• Almost 350,000 Mail on Sunday readers have visited East Anglia on holiday or short break. Put into context this more than any other national Sunday and more than The Times and Sunday Times combined.

UK Holidays to East Anglia; Top Sunday Newspapers

Source: TGI October 2010 - September 2011.

London

With the Olympics and a Diamond Jubilee London is the destination to visit in 2012. We can deliver you more visitors to London on either holiday or short break than the readers of any other national Sunday newspaper.

• Did you know more Mail on Sunday readers have visited London in the last year, compared to any other Sunday newspaper?
• 517,000 readers took a short break or holiday in London, equating to 1 in 7 of all domestic breaks to London.
• In fact, our readers love London breaks so much, they're 38 times more likely to have holidayed to the capital in the last year, compared to the average UK adult.

Source: TGI October 2010 - September 2011.

North East/ Yorkshire

• Last year, over 1 in 10 of all Mail on Sunday readers visited this region for a holiday or short break.  With an audience of more than 5 million, this works out to almost half a million holidays to Yorkshire and the North East.
• This is the highest figure out of all Sunday national newspapers meaning we can guarantee advertising your Yorkshire holiday to our readers will reach a relevant and targeted audience. if we put this number into context for you, you will clearly see why Mail on Sunday readers are prolific visitors.

North East or Yorkshire on holiday or short break. Top five national newspapers

Source: TGI October 2010 - September 2011.

North West / Lake District / Isle of Man

Readers of The Mail on Sunday love the Lake District and North West. This is why our newspaper is the number one Sunday for visitors to this region and number one for Lake District advertising.

• 460,000 readers visited the Lake District and North West every year, equating to more than 1 in 10 of every domestic visitor. 
• Advertise in the Daily Mail on a Saturday and The Mail on Sunday and you will be doubling your coverage. 19% of all visitors to your destination read either of the Mail titles. Again, more than any other newspaper group.

Put into context, you can see why advertising in the Mail can help you sell more holidays.

Source: TGI October 2010 - September 2011.

Northern Ireland

Did you know Mail on Sunday readers are 19 times more likely to visit Northern Ireland every year, compared to the average UK adult?

• The exact visitors to your beautiful corner of the UK is 53,000 readers.

Why not target even more holiday makers to your region this year?

Source: TGI October 2010 - September 2011.

Republic of Ireland

• Mail on Sunday readers love the Emerald Isle so much, they are 15 times more likely to visit your country on holiday every year, compared to the average UK adult.
• In fact, 109,000 Mail on Sunday readers visited the Republic of Ireland on a holiday or short break last year

Source: TGI October 2010 - September 2011.

Scotland

• The Mail on Sunday audience are avid north of the border holiday makers, with 415,000 readers visiting Scotland on holiday every year.
  
• More Mail on Sunday readers visit Scotland on a holiday or short break every year, compared to the readership of any other national Sunday newspaper.

Source: TGI October 2010 - September 2011.

South / South East / Isle of Wight

Mail on Sunday readers love taking UK holidays and UK short breaks to the South Coast and Isle of Wight

• 550,000 readers took a holiday or short break to the South and/or Isle of Wight: the highest of any Sunday newspaper.

Make sure this valuable audience are aware of your UK holiday.

Source: TGI October 2010 - September 2011.

Wales

• Last year, 460,000 Mail on Sunday readers visited Wales on a holiday or short break - that's more than the readers of any other national Sunday newspaper.
• In fact, almost 1 in 10 of all domestic visitors to Wales were Mail on Sunday readers!

Source: TGI October 2010 - September 2011.

West Country

Devon and Cornwall are favourite UK holiday destinations for Mail on Sunday readers, proving West really is best for our readers.

• Last year, 769,000 readers took a uk holiday or short break to your region, the highest figure out of all Sunday national newspapers.
• In fact, Mail on Sunday readers are 39 times more likely to visit your region every year, when compared to the average UK adult. 

• Advertise in The Mail on Sunday and the Daily Mail on a Saturday and you will have a fantastic opportunity of reaching a staggering 1.2 million adults who have taken a holiday or short break to the West Country. 20% or 1 in 5 of all visitors.

Source: TGI October 2010 - September 2011.

Beach / Resort Holiday

• Did you know almost 1 in 3 of all Mail on Sunday readers have been on a UK beach holiday in the last year?  In fact, our readers love British beach holidays so much, they are 27 times more likely than the average UK adult to have escaped to UK sands over the past year.
• 1.5 million readers of The Mail on Sunday holidayed to the British seaside in 2010, making this the highest figure out of all Sunday quality and mid-market newspapers.

Source: TGI October 2009 - September 2010.

Cottage Holiday

• 10% of all Mail on Sunday readers have rented a villa, flat, cottage or chalet in the UK over the past year year - proving this is a favoured holiday option for this audience.
• In fact, 536,000 readers' UK holiday accomodation during 2010 was a rented collage, flat, cottage or chalet.  This figure is second only to the Daily Mail.
• Regarldess

Source: TGI October 2009 - September 2010.

City Breaks

• Last year, 145,000 Mail on Sunday readers took a city break.
   
• What's even more impressive, is the fact 1 in 9 of all domestic British city breaks are taken by a Mail on Sunday reader.
• Regardless which city your accomodation or activity is based, we have the audience to enjoy your experience!

Source: TGI October 2009 - September 2010.

Holiday Centre (e.g. Butlins, Centre Parcs)

• Did you know 598,000 Mail on Sunday readers visited a Holiday Centre last year?  

• In fact, this is the highest figure out of all quality and mid-market newspapers and considerably more than the Daily and Sunday Mirror.
• 65% of Mail on Sunday readers are ABC1 adults, the largest number of affluent adults compared to all other Sunday titles.  This means they have the money to treat themselves and wine & dine on site, rather than filling their cars with their own food and alcohol.

Source: TGI October 2009 - September 2010.

Hotel or Guest House / B&B

• More than 1 in 3 Mail on Sunday readers have enjoyed a UK hotel leisure break in the last year.
  
• As the highest read quality or mid-market newspaper in the UK, The Mail on Sunday delivers you 1.8 million adults who stayed in a British hotel last year. 
• You can increase you room bookings further by targeting the 252,000 readers who have also stayed in a British hotel for business purposes over the last year.

Source: TGI October 2009 - September 2010.

Lakes & Mountains

• Lake District retreats and Highland adventures are all favoured holiday choices for Mail on Sunday readers.  Regardless of the geography of your lake & mountain holiday, we have the audience.
• 173,000 readers of The Mail on Sunday enjoyed a UK lakes & mountains holiday last year, a figure second only to the
  Daily Mail.

Source: TGI October 2009 - September 2010.

Railway Journeys

Mail Newspaper readers take more rail journeys than the readers of any other national newspaper. This is why, if you sell bespoke and specialist Rail Journeys, you should consider advertising within the Daily Mail and The Mail on Sunday.

More Mail readers take the train for holiday or short break and more Mail readers visit Railways and Railway Exhibitions meaning we can offer you a specialist audience who are more likely to respond to your business.

• 448,000 Mail on Sunday readers travelled by train on holiday or short break in the last year. More than any other national newspaper.
• 245,000 Mail on Sunday readers visited a Railway Exhibition in the last 12 months and were 25% more likely to have done so than the average UK adult.

To find out more about our readers and advertising your company to a relevant and targeted audience, conact our UK Travel team on 0203 615 0427 or email jemma.strange@mailnewspapers.co.uk

Source: TGI October 2010 - September 2011.