Homes & Gardens
- Homes & Gardens appears every Saturday in the Daily Mail
- The classified section has a dedicated editorial platform written by Nigel Colborn of RHS and BBC Radio 4 Gardeners Question Time
- Classified runs directly underneath our editorial providing the added benefit of display style positioning.
The Daily Mail on a Saturday
- The Daily Mail's Saturday circulation is 2.8 million and with a readership of 5.4 million, this ensures you will be advertising to one of the largest newspaper readerships in the UK.
Your Potential Marketplace
The Daily Mail Homes & Gardens Classified section appears every Saturday.
Daily Mail readers and their gardens
- Over 90% of Daily Mail readers have either a garden or an allotment. This equates to over five million readers.
- Our readers are prolific buyers and use Mail Order and the Internet. Over 750,000 have bought a homes or garden item by Mail Order/Internet in the last 12 months. More than any national newspaper and more than BBC Garderners' World, Garden Answers, Amateur Gardening and The Garden combined.
- In the last year, our readers have spent over £548 m on their garden. This includes furniture, barbeques, seeds, plants, lawn movers and other garden equipment. Put into context, this is double that of the Daily Telegraph.
- Most importantly, Daily Mail readers respond to advertising. Our readers are the most responsive of any newspaper to Homes & Gardens related advertising.
- Want to know more? If you are interested how the Daily Mail or The Mail on Sunday compares to other media, contact mark.mahoney@mailnewspapers.co.uk.
To advertise, please call or email:
London 020 3615 0400 or Glasgow 0141 225 3312
classified.marketing@mailnewspapers.co.uk
Sources: NRS July 2010- July 2011. TGI April 2010- March 2011
Feedback
Testimonial for the Daily Mail Homes and Gardens Feature
23.11.2011
To whom it may concern,
I... Martyn Flint
Chrysanthemums Direct more
23.11.2011
To whom it may concern,
I... Martyn Flint
Chrysanthemums Direct more
Testimonial for the Daily Mail Homes and Gardens Feature
23.11.2011
To whom it may concern,
I was approached by Emily, from the Daily Mail classified advertising department, with regard to advertising in their Homes and Gardens feature. I already advertise in most of the gardening magazines but had not tried national newspapers. Initially the cost seemed to be prohibitive, however, after a long conversation with Emily, I decided to try a four week run. I must say that I did not feel under any pressure from her, but her arguments were convincing.
I have been very pleased with the results and, in terms of leads generated, the cost is comparable with advertising in the gardening press. I feel that I have reached an additional audience that I would not have reached just through the gardening magazines. One thing that surprised me was how sustained the response was. One thinks of today’s newspaper as being tomorrow’s chip wrapper but, in fact, the contacts received were spread right throughout the week.
I would definitely recommend the Daily Mail Homes and Gardens Feature as an effective means of advertising.
Martyn Flint.
We are very pleased with our advertising in the Daily Mail. We advertise on a regular basis, and dec... Barrie Payne, Managing Director
Netfloat more
Netfloat more
We are very pleased with our advertising in the Daily Mail. We advertise on a regular basis, and decided to take a break on the 18th June 2011. As a direct result of non-placement of advertisement we saw a significant drop in the amount of orders over the weekend. So immediately re-booked for the following week, where we noticed that our orders increased by 10% from the previous weekend when we didn’t have an advertisement. This proves to us that the Daily Mail is a core title for our advertising campaigns. We do advertise with other national newspapers, but when our advert appears in the Daily Mail, it significantly increases interest in our product.
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