Mail Order
- The Daily Mail is the clear market leader for Mail Order advertising in national newspapers. From Monday to a bumper 12-page Saturday newspaper.
- Top advertisers in Mail Order include Chums, Kitchen Magic, Bradford Exchange, Clifford James, T2 Direct Ltd, Selective Marketplace and Jersey Plants
- Mail Newspapers readers buy more Mail Order products than the readers of any other national newspaper group. In the last 12 months over 40% of our readership have bought by Mail Order equivalent to 2.9 million readers.
Mail Order and Daily Mail readers
- 5.4 million adults read the Daily Mail on a Saturday.
Always include more than one response mechanism. Daily Mail readers will respond via different methods.
- Most popular method for Daily Mail readers to order Mail Order products is via the internet with telephone orders a close second.
- Post remains important. Our readers are 70% more likely to order Mail Order via post than the average UK adult. 22% of all Mail Order postal purchases were by Mail Newspaper readers.
Mail Order Marketplace
Click now to view our Mail Order market-place.
To find out how you can reach one of the most responsive audiences of any media, call Gary on 020 3615 0442 or Oscar on 020 3615 0445.
Both Gary and Oscar have significant experience of the Mail Order marketplace and will be happy to pass on their advice on what works well with Mail readers.
Compare our readers (Facts Exposed)
To advertise, please call or email:
London 020 3615 0400
classified.marketing@mailnewspapers.co.uk
Sources: NRS July 2010- June 2011. TGI July 2010- June 2011. NMR January - December 2011.
Feedback
Our latest advertising has proved to be very successful and we have taken a large amount of money fr... Peter Jordan
Pineapple Direct ltd more
Pineapple Direct ltd more
Our latest advertising has proved to be very successful and we have taken a large amount of money from each advert we have placed. This has been the best response to an advert since 2005 however I suspect this could be due to our competitive pricing and the fact there has been a great deal of talk about Gold in the press. However, we should not degrade the response rates and take pleasure out of the success of advertising with the Daily Mail.
...
Further to our previous email regarding the success of the Daily Mail ads, I would like to confirm that they out performed all the other ads we were placing with other National Newspapers by a considerable margin. The nearest competition was the Telegraph but this was still only 25% of the amount achieved through the Mail. And both the ad's that we placed with you performed equally as well.
We have now been advertising in the Daily Mail for some years, and we have found Saturdays Mail to w... Dr M.J Ross PhD
Direct Wigs more
Direct Wigs more
We have now been advertising in the Daily Mail for some years, and we have found Saturdays Mail to work better for us than Sunday.
Over the years we have slowly dropped all other regional and targeted newspaper advertising, as cost per lead it is much lower from the Saturday Mail than other newspaper advertising.
While response will vary from advert to advert we find that our web sales are normally up by 25% to 40% on the advert weekend, and leads that go onto buy are normally around 75% of the total.
We also find that advertising around 4-6 times a year generates a higher number of leads per advert than advertising for a run of 4-6 weeks.
We find that while customers ages seem to be across the board, they are middle to higher spend groups, which is of course is better for our business.
Over all we are very happy both with the adverts return's and the very helpful staff.
Advertising enquiry
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