About Motors

"We decided to advertise in the Daily Mail in addition to our usual methods and the result was a record number of visitors, over 3000 more than last year. We were happy with our advert and very happy with the turn out."

Ashley Godber - Adrenaline Advertising

Daily Mail readers spent a lot of money on their cars;

• Total spend by our readers on their main car was over £4.6 billion pounds - more than any other national newspaper readership
• The average spend on their main car was £20,175. This is almost £3k more than the average UK adult
• 330,000 of our readers spent £20,000 or more on their main car - more than any other national daily readership
• Our readers most popular place for buying their cars are main dealers - Almost three million bought their main car from a main dealer

Our readers are also thinking about buying a car -

• 2.3 million intend to buy a car in the next five years with almost half a million very likely to buy a car in the next 12 months

Compare our readers (Facts Exposed)

To advertise, please call or email:

London - 020 3615 0400

Glasgow - 0141 225 3303

classified.marketing@mailnewspapers.co.uk

Sources: NRS July 2009 - June 2010. TGI January - December 2009.