Overseas Travel
WHY ADVERTISE IN THE DAILY MAIL?
Would you like to communicate with the largest spending newspaper audience on holidays in the UK?
- Daily Mail readers love to holiday. In the last 12 months our readers have taken over 6.3 million holidays abroad. A staggering amount which is more than any other newspaper readership.
- The Daily Mail remains market leader for classified holiday and travel advertising. Our Classified travel section offers the largest marketplace of any national newspaper.
- 3.3 million Daily Mail readers read the travel pages of their newspaper.
ABOUT OVERSEAS TRAVEL IN THE DAILY MAIL
- Appears every Wednesday & Saturday supported by editorial.
- Regular classified editorial features. Recent subjects include Cruise, Florida, France and Winter Sun.
- A readership spending almost £6 billion on holidays abroad
- Feedback from our advertisers will give you some idea as to how well the Daily Mail works as a platform.
Compare our readers (Facts Exposed)
To advertise, please call or email:
London - 020 3615 0400
Glasgow - 0141 225 3330
classified.marketing@mailnewspapers.co.uk
Sources: NRS July 2010 - June 2011. TGI July 2010 - June 2011.
CONTINENTS
Egypt
- Despite the unrest earlier this year Egypt continues to be a popular destination. 138,000 Daily Mail readers travelled to the region during the past 12 months. And what's more, with a positive spin now being placed on Egytian travel editorial its populariy as a destination is only set to grow.
Source: TGI October 2009 - September 2010.
Morocco & Tunisia
Source: TGI October 2009 - September 2010.
Other Africa
- 77,000 Daily Mail readers travelled to Africa during the past
12 months, a higher amount than any other national newspaper audience. - We run editorial features focussing on all parts of Africa,
a list of forthcoming features can be found on the site. Alternatively if you have an idea for a feature please contact a member of the Overseas Travel team.
Source: TGI October 2009 - September 2010.
Africa
- As a continent, Africa continues to attract Mail readers, appealing to their more adventurous nature it's seen as somewhere that offers something different from a European break.
- Whether it's a Safari holiday off the beaten track, shopping in the souks of Marrakech, or diving in the Red Sea, Daily Mail readers have a hunger for exhilarating destinations.
Sources: TGI October 2009 - September 2010.
China
- More Daily Mail readers have visited China and/or Hong Kong than the readers of any other national daily.
Sources: TGI January - December 2009.
India
- 59,000 Daily Mail readers visited India last year, 79% more than the previous year and more than any other quality or mid-market newspaper
Sources: NMR January 2009 - October 2009. TGI January - December 2009.
Japan & Korea
- More Daily Mail readers visited Japan or Korea last year than the readers of The Times and The Telegraph combined.
Sources: TGI January - December 2009.
Middle East
- 52,000 Daily Mail readers visited the Middle East last year - that is more than any other national daily newspaper.
- Daily Mail readers took more flights to the Middle East, 206,000 in total, than any other national newspaper.
Sources: TGI January - December 2009.
South East Asia
- South East Asia is more popular with Daily Mail readers than with the readers of any other national newspaper.
- 103,000 Daily Mail readers visited Singapore, Malaysia and Thailand last year, accounting for over 21% of all holidays to these destinations.
Sources: TGI January - December 2009.
Asia
- 224,000 Daily Mail readers visited Asia last year - that's more than any other national daily newspaper.
- Daily Mail readers took 495,000 flights to Asia last year - no other daily newspaper's readers take as many trips as this.
Sources: TGI January - December 2009.
Australasia
- Our readers took 137,000 flights to Australia and/or New Zealand last year - that's more than the readers of any other national daily newspaper.
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Find out why our advertisers turn to the Daily Mail HERE.
Sources: NMR January 2009 - October 2009. TGI January - December 2009.
California
- Daily Mail readers took 107,000 holidays to California/Florida last year, more than The Times and The Telegraph combined.
Sources: TGI January - December 2009
Canada
- Last year, Daily Mail readers took 57,000 holidays and 294,000 flights to Canada. No other newspaper can beat these figures.
For more information on Canada and the Daily Mail click here
Sources: TGI GB 2011 Q3 (April 2010 - March 2011)
Mexico & Central America
- 56,000 Daily Mail readers went on holiday to Mexico and Central America last year, more than the readers of any other national newspaper.
Sources: TGI January - December 2009.
Other America
- 234,000 Daily Mail readers went on holiday elsewhere in the U.S.A. last year. This is more than twice the readers of The Times and The Telegraph combined.
Sources: TGI January - December 2009.
Central & North America
- Last year, readers of the Daily Mail took 403,000 holidays to Central and North America, more than any other national newspaper.
- Daily Mail readers took 715,000 flights to Central & North America last year. This number is second only The Mail on Sunday.
Sources: NMR January 2009 - October 2009. TGI January - December 2009.
Austria & Switzerland
- If you sell holidays to Austria/Switzerland then the Daily Mail could help you reach more of the British public. Every Saturday over three million adults buy the Daily Mail. One of the reasons for this is due to our market leading travel section, Travelmail.
- 104,000 Daily Mail readers visited Austria or Switzerland on their last or last but one holiday - that's more than the readers of The Guardian, The Times or The Express.
Sources: TGI January - December 2009
Belgium, Holland & Luxembourg
- 133,000 Daily Mail readers visited the Benelux countries on their last or last but one holiday - that's more than the readers of any other national daily newspaper
Sources: TGI January - December 2009.
Central & Eastern Europe
- 95,000 Daily Mail readers visited Central and Eastern Europe on their last or last but one holiday - that's more than any other national daily newspaper and second only to The Mail on Sunday
Sources: TGI January - December 2009.
France
France is one of our readers' favourite destinations. You can easily reach a relevant audience by showcasing your French destination to our readers.
Independent research from TGI shows that Mail readers love to holiday in France.
- 548,000 Daily Mail Saturday readers have visited France on holiday or short break in the last 12 months. This is more than any other national newspaper readership.
Click here for further information about The Mail and France
Source: TGI GB Q3 2011 (April 2010 - March 2011)
Germany
- 122,000 Daily Mail readers visited Germany on their last or last but one holiday - that's more than any other national daily newspaper.
Sources: TGI January - December 2009.
Europe
- The independent National Readership Survey shows our readers are more responsive to travel advertising than the readers of any other newspaper.
- Our readers take more overseas holidays than the readers of any other national newspaper.
- 2.1 million readers took their most recent holiday in Europe - that's more than the readers of The Sun, The Daily Mirror, The Times, The Guardian and The Daily Telegraph.
- Our readers took 2.9 million flights to Western Europe in the last 12 months.
Sources: TGI January - December 2009.
Cyprus
- 194,000 Daily Mail readers visited Cyprus on their last or last but one holiday - that's more than The Times, The Telegraph, the Daily Express, The Independent and The Guardian combined.
Sources: TGI January - December 2009
Greece
- 193,000 Daily Mail readers visited Greece last year, more than any other national daily newspaper.
Source: TGI GB 2011 Q3 (April 2010 - March 2011)
Italy
- 334,000 Daily Mail readers visited Italy on their last or last but one holiday - that's more than any other national daily newspaper and second only to The Mail on Sunday.
Sources: TGI January - December 2009.
Malta
- More Daily Mail readers visited Malta on their last or last but one holiday than the readers of any other national daily newspaper.
Sources: TGI January - December 2009
Portugal/Madeira
- 219,000 Daily Mail readers visited Portugal or Madeira last year, more than any other national newspaper.
Source: TGI GB 2011 Q3 (April 2010 - March 2011)
Spain
- 948,000 Daily mail readers visited Spain last year, more than any other mid-market or quality newspaper.
Sources: TGI January - December 2009
Europe
- The independent National Readership Survey shows our readers are more responsive to travel advertising than the readers of any other newspaper.
- Our readers take more overseas holidays than the readers of any other national newspaper.
- 2.1 million readers took their most recent holiday in Europe - that's more than the readers of The Sun, The Daily Mirror, The Times, The Guardian and The Daily Telegraph.
- Our readers took 2.9 million flights to Western Europe in the last 12 months.
Sources: TGI January - December 2009.
South America
The Daily Mail has an established South America marketplace. Previous advertisers have been happy to report back their success.
"My name is Joan Parkin and I have just started trading as a Tour Operator taking tours to Peru. I needed to advertise my tours and was able to place some ads with your newspaper. I was given lots of advice from your friendly and very helpful sales office representative, namely Audrey Kaleem and I am pleased to say my ad has been successful and I am receiving calls from people requesting my brochure. So thank you Daily Mail for your great service and I will be advertising again with you."
Joan Parkin, Aston Garcia
A main reason for this response is our readers. The Daily Mail can offer more readers who have visited this destination than the readers of any other national newspaper.
- 17% of all trips made to South America were by Daily Mail Saturday readers. The nearest national daily newspaper to the Daily Mail was The Times with 20,000.
- In fact our readers are 53% more likely than the average UK adult to have been to South America on holiday in the last 12 months.
Source: TGI July 2010 - July 2011.
HOLIDAY TYPES
Types of holidays
- Every Wednesday and Saturday we carry pages of classifieds which enable our millions of readers to find the latest deals. If you do not advertise, you will miss out on showcasing your latest deals to a large and responsive marketplace.
- Mail readers love to travel and take more overseas holidays and flights than the readers of any other national newspaper. Given the right destination, our readers will respond to advertising in the Daily Mail - Click here to read some of our advertisers' success stories.
Sources: TGI January - December 2009.
Beach & Resort Holidays
- 1.9 million Daily Mail readers took a beach/resort holiday last year. That is more than 3 times as many as The Times or The Telegraph.
Sources: TGI January - December 2009.
City Breaks
- Over 1 million Daily Mail readers took a city break last year, more than any other national newspaper.
Sources: TGI January - December 2009.
Cruising
The Daily Mail can help you sell more cruises. We can guarantee you an audience who love cruise holidays and do so in great numbers every year. This is why we are market leaders for cruising and why more cruise advertisers choose the Mail to showcase their holiday.
- 256,000 Daily Mail readers went on a sea cruise last year, almost 20% of all adults in the UK who went on a sea cruise.
- This is more than any other national newspaper and is a whopping 122,000 more than the nearest rival newspaper.
- Add in The Mail on Sunday and you will have a unbeatable partnership. 30% of all adults who took a cruise in the last 12 months read either the Daily Mail or The Mail on Sunday.
- Look in the Mail every day and you will find cruise advertising. Brands to showcase their next cruise include Readers Offer, Fred.Olsen, Gills, Ideal Cruising, Virgin Holidays, Thomas Cook, Saga to name but a few.
We have also talked to our readers about cruising and have a great understanding of what they like and dislike. Destinations are obviously massively important but we also found service and food are hugely important. For more info on our cruise insight please call us on 020 7938 6767.
Sources: TGI July 2009 - June 2010. NMR January - December 2010.
Golfing breaks
Mail readers love playing, watching and reading about Golf.
- Last year Mail readers spent a massive £122m on golfing breaks and holidays. This accounts for a massive 20% of all money spent in this market.
- 15% of all people that take golfing holidays are Daily Mail readers, whilst Mail on Sunday readers account for just over 8%.
- Combined, our reach in national press is unparalleled at just over 21%. This means a campaign across the two titles would reach 1 in 5 of all people that take a golfing holiday.
- Additionally, our titles reach20% of people that belong to a golf club.
Source: TGI GB 2011 (January - December 2010)
Lakes & Mountains
- 553,000 Daily Mail readers visited lakes and mountains last year. That's more than any other national newspaper.
Sources: TGI January - December 2009.
Safari
- 88,000 Daily Mail readers went on safari last year, more than any other national newspaper.
Sources: TGI January - December 2009.
Skiing & Winter Sports
- Mail readers have spent almost £200m on Ski holidays over the last 12 months, this accounts for 1/6th of the total market spend.
- We offer the best reach of the 35 - 64 ski audience across both the daily and Sunday markets. 44,000 (13%) and 74,000 (21%) respectively.
- A combined advertising push would allow for an audience coverage of 24%, reaching 1 in 4 adults in this demographic.
- Winter Sports feature highly on our readers likes and interests, 696,000 Mail readers like to keep abreast of active winter holiday news and articles.
Whether you advertise alongside a feature in the Daily Mail or The Mail on Sunday we offer the highest audience of interested winter sports enthusiasts in national press. With the Daily Mail you will reach 517,000, and 450,000 with The Mail on Sunday.
Source: TGI GB 2011 Q2 (January 10 - December 10).
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