UK Property
Property and Homes for Sale every Friday
- 4.5 million adults read the Daily Mail every Friday.
- Over 2.4 million Daily Mail readers own their homes outright -more than readers of any other national newspaper.
- Classified editorial features on every aspect of UK Property. Future topics include Holiday Homes, Retirement Homes and Residential Park Homes .
- Eight regional copy splits available.
Property in the Daily Mail
- Every Friday the Daily Mail publishes PropertyMail, our essential property section. Featuring editorial on every aspect of home moving.
- We regularly publish editorial features on specific areas of property including regional editorial, retirement homes and holiday homes.
Our readers and their properties
- Our AB readers average property is valued at over £370k with almost 500,000 Daily Mail AB readers owning a property worth £300k or more. More than any other national daily, the Evening Standard and Metro London.
- 245,000 Daily Mail readers are intending to move in the next six months - more than readers of the London Evening Standard, and more than readers of The Times and The Daily Telegraph combined.
- Daily Mail newspaper readers are responsive to property advertising. More of our readers have bought a property as a consequence of a advertisement in their newspaper/magazine than the readers of Metro London, Evening Standard, The Independent, The Times and the Daily Telegraph.
See how our readers compare (Facts Exposed)
To advertise, please call or email:
London - 020 3615 0400
Glasgow - 0141 225 3304
classified.marketing@mailnewspapers.co.uk
Sources: NRS January - December 2011. TGI Premier 2012.
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Holiday Homes & Mobile Homes
Reach a relevant audience with a proven interest in buying a holiday home.
- Daily Mail readers take more UK holidays than the readers of any other national newspaper.
- Our readers are financially astute and are in a position to buy more property. More than 2.4 million Mail readers are direct homeowners with no mortgage left to pay.
- The Daily Mail also publishes regular editorial features on holiday homes, enabling you to advertise alongside relevant editorial. To view a selection of previous editorial, please click here.
To find out why our property marketplace can help you sell more homes, please call 020 3615 0400
Sources: NRS January - December 2011. TGI January - December 2011.
New & Residential Property
New build marketplace
Advertise your property in the Daily Mail, and you can advertise in print and online. We can deliver one of the highest readerships in national press and the world's largest newspaper website, Mail Online.
Within print we can offer editorial features so you have the benefit of appearing alonsgside relevant editorial. In addition we can offer you upto eight copy splits across the UK. This means your properties for sale can be advertised nationally but on a regional basis.
Our readers and their property
- More than 2.4 million Daily Mail readers now own their homes out-right; that's a higher figure than the readers of any other national newspaper.
- These 2.4 million readers are in a position to buy a second home, move home, buy a holiday home, help their family buy a home, or buy a retirement home.
- 245,000 Daily Mail readers are intending to move home in the next six months: more than readers of The Times and The Daily Telegraph combined.
To find out why our marketplace can help you sell more homes, please call 020 3615 0400.
Sources: NRS January - December 2011.
Retirement Homes
The Daily Mail delivers a fantastic retirement marketplace for you if you have retirement homes to sell.
Retirement homes marketplace is published in the Daily Mail every Friday. Frequent advertisers include McCarthy & Stone, Churchill Homes and Silver Lakes Park Homes.
One of the reasons we attract market-leading advertisers is due to our readership profile. The Daily Mail is the newspaper of choice for adults aged 50+. We are read by more adults in this age group than any other national newspaper.
We also have the most retired adults of any paper and more adults intending to retire in the next six months.
Table target audience: Number of retired readers.
| Newspaper | 000's |
| Daily Mail | 1.7 m |
| The Mail on Sunday | 1.5 m |
| The Sun | 1.3 m |
| Sunday Mirror | 984k |
| Daily Mirror | 982k |
| Daily Telegraph | 740k |
| Daily Express | 642k |
| Sunday Telegraph | 592k |
| Sunday Times | 562k |
The Daily Mail also publishes regular editorial features on retirement homes, enabling you to advertise alongside relevant editorial.
To find out why our marketplace can help you sell more homes, please call 020 3615 0400.
If you are based in Scotland, call 0141 225 3300.
Sources: NRS January - December 2011. TGI January - December 2011.
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