UK Travel
- Daily Mail Classified UK Travel section appears evey Wednesday and Saturday
- Saturday's Daily Mail has the largest number of UK Travel adverts compared to any national newspaper,
- The Daily Mail published regular editorial features to accompany your advertising. Subjects include the Channel Islands, Cornwall, Devon, Isle of Wight, Jersey, Seaside and Coastal Resorts, Late Breaks and more.
UK Travel in the Daily Mail
- Reach a relevant audience. Daily Mail readers love UK holidays. In the last 12 months Daily Mail readers have taken more than 9.6 million British breaks, the highest figure of all national newspapers
This includes more UK Holidays and more UK Short Breaks.
- Daily Mail readers have taken 6.3 million short breaks in the last 12 months. Almost 600,000 more than readers of The Sun, the nearest national newspaper.
- Daily Mail readers have taken 3.3 million holidays in the UK.
- Market leaders. We publish the largest UK Travel classified section of any national newspaper, delivering the perfect marketplace for your business.
- Our advertisers get fantastic results. View our UK Travel testimonials for their feedback.
Compare our readers (Facts Exposed)
To advertise, please call or email:
London - 020 3615 0400
Glasgow - 0141 225 3325
classified.marketing@mailnewspapers.co.uk
Sources: NMR January - December 2010. NRS July 2010 - December 2010. TGI April 2010 - March 2011.
DESTINATION
Channel Islands
- Did you know out of all the Britons who holiday to your beautiful part of the World every year, more than 1 in 5 is a Daily Mail reader?
- This equates to 81,000 visitors every year, which is more than any other national newspaper
- In fact, Daily Mail readers are 99 times more likely than the average UK adult to have holidayed to the Channel Islands in the last year.
- This why the Daily Mail is market leader for Channel Islands advertisers. Over 30% of all ads appearing in national daily press appeared within the Daily Mail. This is almost double that of the nearest competitor.
Sources: TGI January - December 2010. NMR July 2010 - June 2011.
East Anglia
- Daily Mail readers love holidaying to East Anglia! 387,000 readers have enjoyed a holiday to your region in the last year;
Sources: TGI April 2010 - March 2011
London
London is a hugely popular destination for Daily Mail readers
- The exact number of Daily Mail visitors to London on holiday/short break was 564,000, which is more than any other national newspaper audience.
- 65% of Daily Mail readers fall into the affluent ABC1 demographic. This is the highest figure out of all national press, demonstrating how Daily Mail readers have the money to holiday in London.
Sources: TGI April 2010 - March 2011
North East & Yorkshire
- 515,000 Daily Mail readers have enjoyed a holiday to your region over the last year.
- Daily Mail readers can easily afford your break. 65% of Daily Mail readers fall into the affluent ABC1 demographic - this is the highest figure out of all national press.
Sources: TGI April 2010 - March 2011
North West, Lake District & Isle of Man
- Did you know 1 in 6 of all Britons who holiday to your region are Daily Mail readers?
- Over half a million readers holidayed to the North West and Lake District in 2010, which is higher compared to any other national newspaper.
- Daily Mail readers love the North West so much, they are 37 times more likely to have holidayed to your region in the last year, compared to the average UK adult.
Sources: TGI April 2010 - March 2011
Ireland
- Daily Mail readers love holidaying to the Emerald Isle. 100,000 readers visited Ireland (Eire and Northern Ireland) in 2010, the highest figure out of all national press.
- In fact, Daily Mail readers are six times more likely to have visited Ireland on holiday over the last year, compared to the average UK adult.
Sources: TGI October 2009 - September 2010
Scotland
- Scotland is a hugely popular UK holiday destination for Daily Mail readers, with almost 1 in 10 of all readers travelling north of the border on holiday over the past year.
- 545,000 Daily Mail readers enjoyed a holiday to Scotland in 2010, the largest figure out of all national press.
- Our readers love Scotland so much, they're 17 times more likely to have holidayed to this beautiful part of the World, compared to the average UK adult.
Sources: TGI April 2010 - March 2011
South, South East & Isle of Wight
- Did you know 1 in 7 of all domestic visitors to the South Coast are readers of the Daily Mail?
- In fact, 690,000 readers holidayed to the Dorset, Kent, Hampshire or Sussex coast in 2010, the highest figure out of all national press.
Sources: TGI April 2010 - March 2011
Wales
- Our readers holiday more in Wales than the readers of any other quality or mid-market newspaper.
- 525,000 Daily Mail readers visited the Wales last year, with this audience nine times more likely to have holidayed to this part of the UK during 2010, compared to the average UK adult.
Sources: TGI October 2009 - September 2010
West Country
- Almost 1 million Daily Mail readers holidayed to West Country in 2010.
- 200,000 more Daily Mail readers have enjoyed a holiday to your region, compared to the nearest newspaper audience, readers of The Mail on Sunday.
- Daily Mail readers love your region so much, they're 42 times more likely to have holidayed to the West Country in the last year, compared to the average UK adult.
Sources: TGI April 2010 - March 2011
HOLIDAY TYPE
Beach & Resort Holiday
- Daily Mail readers love UK beach holidays! 1.1 million readers have enjoyed a traditional British seaside holiday over the last year - this figure is the highest out of all quality and mid-market press.
- In fact, Daily Mail readers are 29 times more likely than the average UK adult to have enjoyed a beach stayation in the last year.
Sources: TGI October 2009 - September 2010
Cottage Holiday
- Did you know over half a million Daily Mail readers rented a UK cottage on holiday in 2010?
- The exact figure is 591,000, which is more than any other newspaper audience and considerably higher than the nearest national newspaper, The Mail on Sunday (536,000 UK cottage breaks).
Sources: TGI October 2009 - September 2010
City Breaks
- Daily Mail readers love discovering a new city, with 133,000 adults enjoying a British city beak over the last year.
- This figure is more than any other daily newspaper and accounts for 1 in 10 of all UK city break holidays.
Sources: TGI October 2009 - September 2010
Holiday Centre (e.g. Butlins, Center Parcs)
- Did you know 1 in 10 of all park break visitors are a Daily Mail reader? In fact, 271,000 adults have enjoyed a UK park break holiday over the last year.
- This figure is higher than any other daily quality or mid-market newspaper and works out to 41,000 more holiday park breaks compared to the readers of the Daily Mirror.
- Daily Mail readers are the most affluent out of all national press, with 3.7million readers falling into the ABC1 demographic. This means they have the money to treat themselves at your holiday park on meals out, rather than bringing their own food and drink.
Sources: TGI October 2009 - September 2010
Hotel, Guest House & B&B
- Daily Mail readers are a crucial audience for your industry, with 1.2 million of this audience enjoying a break in a UK hotel over the past year.
- This figure is more than any other daily newspaper.
- UK hotel breaks are such popular leisure options for Daily Mail readers, that they are 28 times more likely than the average adult, to have stayed in British hotel over the last year.
Sources: TGI October 2009 - September 2010
Lakes & Mountains
- The British countryside is extremely important to Daily Mail readers, with almost 300,000 of this audience enjoying a UK lakes and mountains holiday over the past year.
- This figure is more than any other national paper.
Sources: TGI October 2009 - September 2010
Feedback
We advertise in the Daily Mail and are very pleased with the response - both in terms of quantity an... Susan Goss-Clements, Managing Director
Yorkshire Coastal Cottages more
Yorkshire Coastal Cottages more
We advertise in the Daily Mail and are very pleased with the response - both in terms of quantity and quality. We have used the Daily Mail classified section as part of our marketing strategy to raise our profile on a national basis and engender responses across a broad target audience. The call to action was to generate response for our brochure, drive traffic to our website and of course to generate bookings, all of which have scored highly and represented a good return on investment.
"I would very much like to thank you for your help and advice to me, as this was my first go at adve... Liz Hamblin, Manager
Herston Leisure more
Herston Leisure more
"I would very much like to thank you for your help and advice to me, as this was my first go at advertising. The response from the two consecutive weeks of advertising with the Mail on Sunday, was very positive. I secured fifteen confirmed bookings, and sent out fourteen brochures. I will definitely be booking a series of bookings with The Mail on Sunday."
The response from our advert in the Daily Mail has been wonderful. We placed just a small ad for a ... Andrea Watson
Rockland Lodges more
Rockland Lodges more
The response from our advert in the Daily Mail has been wonderful. We placed just a small ad for a holiday complex and just as the salesman told us, we had a large response with many enquiries turning into firm bookings. We have found that the advert has reached the people that the internet does not reach. For us, this has been invaluable as it’s a perfect demographic for the customers we wish to attract. The salesman was very helpful with plenty of experienced advice.
This May has been our second best since we started and the majority of it was due to the special off... Joan Williams
Hayes Barton more
Hayes Barton more
This May has been our second best since we started and the majority of it was due to the special offer we ran with you during April and May. We also generated a lot of new guests which will hopefully lead to more repeat bookings and recommendations.
After carrying out a consumer survey, we decided to advertise with the Daily Mail because it reaches... Sharon Sandercock, Marketing and Communications Manager
Cornish Cottages Ltd more
Cornish Cottages Ltd more
After carrying out a consumer survey, we decided to advertise with the Daily Mail because it reaches our target audiences and because of its circulation figures. After placing an advert in the Daily Mail on Saturday we noticed immediate results and benefited from brochure requests and holiday bookings within 72 hours.
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