Overseas Travel

 

“Feedback from clients has shown that the quality of calls received from advertising in these titles are some of the best they receive.”

Sukky Bains, Artavia - On Behalf of Cruise 1st

 

"The Daily Mail and Mail on Sunday exceed our clients' expectations in terms of response time and time again. The classified features are especially popular, with consistently relevant and timely. We're consulted from the outset leading to fantastic - looking features that deliver real results."

Jill Guest - Ocean Advertising

 

These comments show why the Daily Mail is the market leader in travel advertising. Over the last 12 months we have carried more travel advertising than any other national newspaper – attracting a massive £1 of every £4 spent. Our marketplace on a Saturday is second to none. Our editorial section TravelMail inspires our readers and our classified marketplace enables them to choose the right holiday for them.

 

In addition to feedback from clients and agencies, the independent National Readership Survey shows our readers are more responsive to travel advertising than the readers of any other newspaper. A vital reason for this response is simple, our readers love to holiday and they have the income and savings necessary to travel.

 

Our readers take 5.6m overseas trips a year: that’s 1 in 7 of all holidays taken by UK adults and more than the readers of any other national newspaper. More than 1.6m readers spend more than £1,000 a holiday — far more than the readers of any other national paper.

 

To find out how you can advertise your destination to our 5.8 million readers every Saturday call 020 7938 6258 or 0161 836 5000. If you are based in Scotland, please call 0141 225 3300.

Sources: NMR May 2008 – April 2009. NRS January – December 2008. TGI January – December 2008.