Saga wanted to see which of these adverts worked best.

A/B copy testing can enable you to run two different sets of copy nationally, allowing you to test your creative to measure which advert generates more response from our readers. It works as we have the facility to change creatives. So if you walk into the same shop to buy a Daily Mail, two newspapers will feature different creative.

Some ways you can utilise this:

• Test visuals? Do visuals of families generate more interest than visuals of the destination or product/service
• Do particular colours achieve better response than others?
• Test price offers. Will a £1000 off generate more response than 50% discount?

In time this should enable you to consistently publish the best performing ads ensuring your creative generate the best ROI. Minimum sizes do apply for this service. To find out more email tom.iddon@mailnewspapers.co.uk