Classified Advertising, Classified Ads, Daily Mail, Newspaper Advertising, Advertising

Display advertisements traditionally appear at the front and back of the paper, whereas classified ads appear towards the middle of the paper. Classified ads in the Daily Mail and The Mail on Sunday appear within dedicated sections of the newspaper which are clearly signposted for our readers. This means our readers can turn to classified as they know where to find these ads. This dedication has allowed us to coin the term, ‘classified is sought and display seeks’. Advertisers are able to use creative shapes and sizes of ads to ensure standout which draws attention to their product or service.

A display box ad looks like a display advertisement but is found in the classified pages of the newspaper. Display box ads can be colour and include words and images. Classified display ads promote offers to readers and tend to be cost lead. Click here to see example.

Your contact at Mail Newspapers Classified will depend on your product. Click here to visit our contact us section to find out who you need to speak to. Alternatively, send us an email detailing your product and one of the team will get back to you ASAP.

Single column centimetre, the usual way of expressing the cost of advertising space in a rate card. Click here for further information on sizing.

Every day, 2.2 million copies of the Daily Mail are circulated – this peaks to 3 million copies on a Saturday. Sunday circulation is 2.1 million copies. Both the Daily Mail and The Mail on Sunday sell more copies than any other quality or mid market newspaper. Click here for an in-depth analysis.

We have clients who advertise once a month, once a week and a number of advertisers who advertise seven days a week! Please contact us to discuss how we can help you get the maximum return on your investment regardless of your budget.

We are able to position your advert according to the advertising section it will appear under with a relevant heading. For example, holidays to the Lake District would appear beneath a Lake District heading within the UK Travel marketplace. We cannot guarantee exact positioning on the page, although we always do our best to get the most prominent position for our clients. Advertisers have found response from The Mail exceeds expectations time and time again regardless of where their ad appears on the page – so your biggest decision should be ensuring you book advertising space in the paper and not where on the page your ad appears!

Scotland can be booked on in addition to your Daily Mail ad, ensuring you reach more Scottish readers than the Press & Journal, Evening Times, Courier, The Herald, The Scotsman and the Edinburgh Evening News. Scotland is automatically included in your Mail on Sunday advert.

You can buy the whole circulation (so the whole of the UK) or the following editions: the north only (the northern edition is split further into the just north east and/or the North West, Yorkshire and Ulster); south only and Scotland only. Click here to see a further breakdown of these regions.

We offer a full design process, which includes full design of your advert. If you have copy in mind which just needs piecing together then we can do that, or if you wish, we can design a creative for you. A proof will be provided for your approval. We can offer you advice for which words invoke the best response from our readers. Many members of the sales team have worked in the industry for a number of years and have a wealth of knowledge when it comes to knowing what copy works best. Please contact us should you have any questions regarding your copy requirements.

We are the only national newspaper not to charge for copy handling. This is particularly important if your budget is tight as some newspapers charge up to £500 for copy handling.

We can offer introductory discounts to new advertisers. We also have a structure in place that allows your advertising to be more cost effective with series bookings. Please contact us for further details.

Yes, we offer discounts to advertisers who commit to booking two of more advertisements simultaneously.

Circulations for all national newspapers have fallen by -17% over the past five years, although both the Daily Mail and The Mail on Sunday have outperformed the market with circulation stabilising at 2.2 million copies for the Daily Mail (peaking at 3million copies on a Saturday) and 2.1 million copies for The Mail on Sunday.

First time advertisers have to pay for their advert before it runs in the paper. Existing advertisers are offered seven day credit accounts meaning they can pay for their ad up to seven days after it has ran.

The cost of your ad depends on which day of the week it runs, the size of the ad, how many ads you are booking (a single ad or a series), whether you book a mono (black and white) or colour insertion and which category it appears in. Click here to view our rate card or contact us to speak to one of the team for a no obligation quote.

Click here to view our rate card for a breakdown of advertising costs. All prices are for mono; please contact us to speak to one of the team who can discuss colour rates with you.

Both the Daily Mail and The Mail on Sunday have a high circulation and readership, peaking at 6 million readers on a Saturday. Circulation remains stable against a declining market and our advertisers have found response to be unrivalled by any other newspaper. This is confirmed by the feedback we regularly receive:

“We are delighted with the results that we have achieved by advertising with you. The volume of responses, per pound spent, is better than any other medium that we use and the conversion rate from those leads is also better. I attribute this to the fact that your reader demographic closely fits our franchise price and format and also that you have a large readership”.

Tony Bowman, etyres.co.uk.

We also do not charge for copy handling, unlike other newspapers who have this as an additional cost to the actual cost of advertising. Because we absorb the cost of copy handing, this can be another reason why we can be more expensive than other newspapers.

There are various ways of sending your copy, depending on the advert. We can set small adverts in house, or copy can be sent to one of our repro houses.

The deadline for mono ads is 4pm two days prior to insertion. For colour ads, five days prior to insertion.

We publish exclusive advertising features for many of our categories. Please click here to access a listing detailing forthcoming special advertising features.

If you would like to discuss an additional feature we are happy to discuss this and see how we can help.

4.8 million people read the Daily Mail Monday – Saturday, 5.8 million adults read the Daily Mail on a Saturday and 5.5 million adults read The Mail on Sunday. 7.8 million adults read the Daily Mail Monday – Saturday and The Mail on Sunday with 8.4 million adults reading The Mail at some point over the weekend.

2.3 million Daily Mail readers Monday – Saturday do not read The Mail on Sunday. For the Saturday readership, the figure is 2.9 million.

2.9 million readers of The Mail on Sunday do read the Daily Mail Monday – Saturday. 2.5 million Mail on Sunday readers do not read the Daily Mail on a Monday – Saturday.

UK and overseas travel classified advertisements can be booked onto Mailonline. Please contact our sales team for further details.

An advantage of using classified is that you can use different sizes and shapes of ads to ensure your product stands out. Please click here to view examples of recent creatives that have been produced by our marketing department and designers.

The minimum size ads that can be booked are 2 lines for linage or cms for full display advertisements. A lineage ad consists of an average length of 4 words. For full display ads, each column length is 360mm and there are a maximum of 288cms per page. Click here for information concerning artwork delivery.

A single panel measures 49mm deep x 104mm wide full colour. A double panel measures 98mm deep x 104mm wide full colour. A complete artwork pdf can be supplied and sent to yougallery@assocnews.co.uk.

There are a number of ways you can increase the response to your ad – here are just some of the ways you can do this:

Make your copy work harder

Classified is a great direct response mechanism and is generally price led. Make sure you always include prices and call to actions. If you’re running a special offer, are you promoting it in your ad? Like everybody, Mail readers are looking for extra value at the moment. We have found there are many ‘magic words’ that almost always increases response rates. These words are ‘Special Offer’. Other hard-working words include ‘Buy One Get One Free, ‘Limited time’, ‘Limited Availability’, ‘Don’t Miss Out’ and, of course, ‘FREE’. If you can create a sense of urgency then you will find responses rise.

Reassure our readers

Mail readers trust advertising and content in the Daily Mail and The Mail on Sunday. Do you belong to any consumer-protection body like SHOPS, AIPP, ABTA or ABTOF? Consider including the logo on your ad.

Advertise on the right day

You can choose to appear on the main day for your category, or you can try to stand out on a different day of the week. Increasing amounts of advertisers have been testing out different days of the week.

Try advertising alongside a feature

Your ad could work harder if it runs as part of a bespoke editorial feature. This is because the editorial content would attract precisely the readers you want to talk to. The Daily Mail and The Mail on Sunday regularly run special editorial sections generating extra reader interest. To find out about forthcoming editorial opportunities, speak to your contact or click here (new forthcoming features page on new site). If you have a suggestion, please email us.

Have you talked to us?

The Mail Classified team has decades of experience in the industry. We want your advertisements to work for you. We want to be long-term business partners and are not just in it for the short-term gains. Because we deal with a range of advertisers across each category, we have extensive knowledge of each industry in which we do business. Please talk to us if you’re not happy with your response rates, and we’ll help you figure something out. Do also talk to us if you are happy!

How long will my advertisement run for?

A single ad will appear once in the paper, unless a series is booked. All advertisements booked in Career Mail also appear at Jobsite for one week, at no extra cost.

BACS transfers, credit/debit card, you may be able to open a 7 day invoice account.

Each day, Mail Classified has dedicated advertising categories. For example, Franchise and Business Opportunities traditionally appear on a Monday. You can chose to advertise alongside your category, or if you wish, try standing out on a different day of the week. Increasing amounts of advertisers are testing out different days of the week. Click here to see what day your category appears in Mail Newspapers Classified.

Your contact at Mail Newspapers will be more than happy to discuss any questions you have regarding your ad.

020 7938 6767 is the main telephone for the London office, the Manchester office’s main number is 0161 836 5000 and the main telephone number for Scotland is 0141 225 3300. Alternatively, click here to visit our contact us section to find out who your dedicated contact is.

www.mailclassified.co.uk or www.mailclassifiedcan.co.uk to visit our feedback site.

Mail Classified offers classified advertising space within the Daily Mail and The Mail on Sunday. Recruitment ads also appear at Mailonline Jobs at no additional cost. There are also opportunities to promote your holiday at Mailonline – please speak to your travel contact for more details.

The sales team at Mail Newspapers Classified works on both the Daily Mail and The Mail on Sunday.

An advertorial is an advert written in the form of an independent piece of editorial. They differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Advertorials are commonly used when an advertiser books a full page advert.

Protecting our readers is of paramount importance to Mail Newspapers, which is why we conduct references on all new advertisers. This in turn ensures Mail readers continue to trust the advertising they see in their newspaper. If we needed to carry out references on someone, we would ask them to supply the contact details of their Bank, a solicitor/accountant and trade associates. They would also need to fill in a bank consent form. We ask for references as it gives us a good idea of what the company is like in terms of finance and also in terms of trade, so we know of any risk associated the company.

Protecting readers is of paramount important to the Daily Mail and The Mail on Sunday, which is why all advertisers who want to sell directly off the page must be members of SHOPS. This stands for Safe Home Ordering Protection Scheme and it protects the consumer when buying directly from advertisements and catalogues inserted in national newspapers. To join SHOPS, please click here.

London: 5th Floor, Northcliffe House, 2 Derry Street, Kensington, London. W8 5TS

Manchester: Acresfield, 8-10 Exchange Street, St. Ann's Square, Manchester. M2 7HA

Glasgow: Clydesdale Bank Exchange, First Floor, 20 Waterloo Street, Glasgow. G2 6DB

Protecting our readers is of paramount importance to Mail Newspapers, which is why we conduct references on all new advertisers. This in turn ensures Mail readers continue to trust the advertising they see in their newspaper. If we needed to carry out references on someone, we would ask them to supply the contact details of their Bank, a solicitor/accountant and trade associates. They would also need to fill in a bank consent form. We ask for references as it gives us a good idea of what the company is like in terms of finance and also in terms of trade, so we know of any risk associated the company.

dm.promotions@mailnewspapers.co.uk or call 020 7938 6000 and ask for the Promotions Department.

We are regularly given feedback from our advertisers – new and old, please visit our feedback site to see for yourself what the trade are saying about Mail Classified.

Simply visit our contact us section on the site to see who your contact is and they will be more than happy to give you a no obligation quote.

We have examples of our classified marketplace by category. Simply click here to see what category your products falls under and access the market place link to flick through recent pages of classified advertising.

We have a dedicated marketing team, simply email them your request and a member of the team will get back to your asap.

It is possible for us to send you a proof of a newly designed ad prior to you booking. Please speak to your contact regarding this.

Full visible colour spectrum using CMYK.

We are regularly given feedback from our advertisers - new and old, please visit our feedback site to see for yourself what the trade are saying about Mail Classified.