"Our latest advertising has proved to be very successful and we have taken a large amount of money from each advert we have placed. This has been the best response to an advert since 2005 however I suspect this could be due to our competitive pricing and the fact there has been a great deal of talk about Gold in the press. However, we should not degrade the response rates and take pleasure out of the success of advertising with the Daily Mail.
...
Further to our previous email regarding the success of the Daily Mail ads, I would like to confirm that they out performed all the other ads we were placing with other National Newspapers by a considerable margin. The nearest competition was the Telegraph but this was still only 25% of the amount achieved through the Mail. And both the ad's that we placed with you performed equally as well."

- Peter Jordan - Pineapple Direct ltd

"We have now been advertising in the Daily Mail for some years, and we have found Saturdays Mail to work better for us than Sunday.

Over the years we have slowly dropped all other regional and targeted newspaper advertising, as cost per lead it is much lower from the Saturday Mail than other newspaper advertising.

While response will vary from advert to advert we find that our web sales are normally up by 25% to 40% on the advert weekend, and leads that go onto buy are normally around 75% of the total.

We also find that advertising around 4-6 times a year generates a higher number of leads per advert than advertising for a run of 4-6 weeks.

We find that while customers ages seem to be across the board, they are middle to higher spend groups, which is of course is better for our business.

Over all we are very happy both with the adverts return's and the very helpful staff."

- Dr M.J Ross PhD - Direct Wigs

"The classifed team are always very helpful and informative making the booking of adverts swift and painfree, as it should be. Good work team keep it up!"

- Anna Page, All Response Media - Maplin

"The classifed team are always very helpful and informative making the booking of adverts swift and painfree, as it should be. Good work team keep it up!"

- Anna Page, All Response Media - Maplin

"We advertised in both The Daily Mail & The Mail on Sunday in the run up to Christmas with a 5x1 black and white advert. We felt it was a worthwhile exercise. About 80-90% of enquiries were conversions and this emphasises that with the Mail we are reaching the right type of readers for our offer of vouchers to drive a steam train. We plan to advertise again in the run up to Fathers Day."

- Allan Calladine - Midland Railway Ltd

"We booked a half page, horizontal, colour advert in the Daily Mail on 30th October 2010 for an air purifier. The response was by far the best anywhere, outstripping all other national newspapers and as a result we are looking to go in again on 27th November.
Our contact at the Daily Mail is Gary Jakeman."

- Tom Richards, Lavery Rowe - Birmingam - Pressplay Ltd

"Our client shoe-shop.com had historically been a consistent spender with Mail newspapers. Christopher Wallace suggested organising a meeting between us the agency, the client and representatives for the Mail. This proactive approach helped us have a highly productive meeting that resulted in the client agreeing to re-test the Daily Mail through a series of full colour page adverts (we had been using fractional classified adverts). The Response Team refreshed the creative execution and we also used a tactical placed 5x2 advert (signpost) in display or relevant pages such as health on a Tuesday to direct potential customers to our classified advertisement. The result; shoe-shop responses have risen dramatically. The client is impressed with the collaborative effort made between us the agency and Mail newspapers and I am confident that we will continue our advertising schedule into the autumn season, something that looked unlikely only a few weeks ago. A triumph for everyone involved. Well done Chris!
"

- Ben Harvey - Virtuoso Advertising

"Our client shoe-shop.com had historically been a consistent spender with Mail newspapers. Christopher Wallace suggested organising a meeting between us the agency, the client and representatives for the Mail. This proactive approach helped us have a highly productive meeting that resulted in the client agreeing to re-test the Daily Mail through a series of full colour page adverts (we had been using fractional classified adverts). The Response Team refreshed the creative execution and we also used a tactical placed 5x2 advert (signpost) in display or relevant pages such as health on a Tuesday to direct potential customers to our classified advertisement. The result; shoe-shop responses have risen dramatically. The client is impressed with the collaborative effort made between us the agency and Mail newspapers and I am confident that we will continue our advertising schedule into the autumn season, something that looked unlikely only a few weeks ago. A triumph for everyone involved. Well done Chris!"

- Ben Harvey - Virtuoso Adertising

""We have just emerged from the busiest weekend in our 18 year history. A large part of that was due to two full page adverts – one in the Saturday Mail and one in the Mail On Sunday. The advert on Saturday produced a record response. The process of placing that advert, using a particularly ‘risky’ product, was made much easier by the help and guidance of the Mail Classified team, whose care and understanding is second to none in the industry. Selling advertising is not just about yields, it’s about a partnership between the newspaper and the client. Proportionate to its circulation, the Mail performs consistently better for us than any other newspaper. You might not think that the performance of an advertising team makes any difference. Let me assure you that it does. Off-the-page advertising in the national press is alive and well and living in the Daily Mail advertising office!"

"

- Gavin Ucko - Happy Puzzle Company - Mail on Sunday

"“We have just emerged from the busiest weekend in our 18 year history. A large part of that was due to two full page adverts – one in the Saturday Mail and one in the Mail On Sunday. The advert on Saturday produced a record response. The process of placing that advert, using a particularly ‘risky’ product, was made much easier by the help and guidance of the Mail Classified team, whose care and understanding is second to none in the industry. Selling advertising is not just about yields, it’s about a partnership between the newspaper and the client. Proportionate to its circulation, the Mail performs consistently better for us than any other newspaper. You might not think that the performance of an advertising team makes any difference. Let me assure you that it does. Off-the-page advertising in the national press is alive and well and living in the Daily Mail advertising office!”"

- Gavin Ucko - Happy Puzzle Company - Daily Mail

"One can always rely upon the Daily Mail classified section to bring in a cost effective result and this has been helped, over the years, by the professional and innovative sales staff.
"

- Adrienne Clapham - Universal McCann on behalf of Amplifon

"One can always rely upon the Daily Mail classified section to bring in a cost effective result and this has been helped, over the years, by the professional and innovative sales staff."

- Adrienne Clapham - Universal McCann on behalf of Amplifon